Now that we’ve mastered washing less , it’s time to take things a step further: ensuring your clothes stay in rotation for as long as possible. By investing in quality pieces, shopping secondhand, or rethinking how you care for your wardrobe, you can extend the lifespan of your clothing and save money while you’re at it. So, let’s explore some effective strategies to make your clothes last longer than your latest Netflix binge.
Invest in quality, wear with care
Forget about fast fashion’s quick turnover. Quality clothes are like fine wine – they get better with age. Focus on timeless pieces from designers who emphasise durability over fleeting trends. And here’s a bonus: high-quality clothes retain their value, so when it’s time for them to find a new home, someone else can be the lucky buyer. Remember, cheap clothes are actually quite expensive in the long run.
Uncover hidden second-hand gems
Buying second-hand is like finding hidden treasure in a sea of polyester nightmares. From vintage shops to online platforms like Vinted or Depop, it’s a way more sustainable option than buying brand new. A fashion director’s hack from Amy Bannerman for buying second hand online; Etsy is great for proper vintage and denim, while French eBay is great for luxe French brands like Chanel, Dior and Celine.
Keep it local, keep it ethical
Shopping local isn’t just for farmers’ markets anymore. Seek out local brands that craft clothes designed to last. It also cuts down on shipping emissions and gives you a chance to discover one-of-a-kind pieces. Plus buying clothes second-hand will make sure that clothes stay in use locally for longer.
Wayne Hemingway’s wisdom: eclectic is the new trend
As Wayne Hemingway puts it in the new Ecover LET’S LIVE CLEAN UK podcast , “Eclectic is the new trend.” Mix and match your wardrobe, pair second-hand finds with long-loved staples, and get creative with your style. The weirder the combo, the cooler you look – and the longer your clothes stay out of landfill.
Share your wardrobe sustainably
If you’ve got clothes you rarely wear, why not share them? Organise a clothes swap with friends, or rent outfits for special occasions from platforms like HURR. This not only extends the life of your wardrobe but also offers others a chance to wear something new without buying more.
Where to return clothes when you’re done
When it’s time to finally say goodbye, don’t just toss your clothes in the trash. Many retailers, including Patagonia and Levi’s, have take-back programs where they’ll recycle or repurpose your old garments. Alternatively, donate them to charity shops, or see if local fabric recycling centres can give them a new lease of life.
Become a clothes lifesaver and take the one-year challenge
Before you reach for that brand-new shirt or dress, take a moment to rethink. Could you challenge yourself to go one season – or even a whole year – without buying newly produced clothes? Instead, repair, swap, buy second-hand, or repurpose what you already own. Each small action helps keep your wardrobe in circulation for longer, reducing textile waste and lightening your footprint on the planet.
Join the movement and get creative. See how long you can stretch the life of your favourite outfits, and let’s prove that looking good and being sustainable go hand in hand. Are you ready for the challenge? Let us know how you get on and share your progress.
