Because the clothes we consider lucky, are the ones we care for the most.
This T-shirt was made with a shooting star, a 6000 year old meteorite ground into dust and brushed into the fabric.
This T-shirt was made with 52 four leaf clovers, crushed into dye and pressed into the cotton.
This T-shirt was dunked in wishing well water.
This T-shirt was dyed with rusted horseshoes, wrapped, bound and weighted for 18 hours.
Some are made from stardust and four-leaf clovers.
Some are hiding in your wardrobe.
The T-shirt you wore when your team finally won league.
The tie you wore when you landed the big promotion.
And yes, even those beloved dinosaur PJs.
Because when you love a piece of clothing this much, you want to wear it over & over.
MAKE THE CLOTHES YOU LOVE LAST LONGER
And yes, that includes these.
Then it’s time to reach for our powerful Ecover detergents. Designed to wash better and waste less. Our liquid detergent is formulated to keep your clothes for longer and fights stains even at 20°C.
Less washing = less bobbles. Check items need washing before chucking them in the laundry basket.
Messy job? Wear an apron when cooking, gardening, cleaning, pottery etc.
Protect your expensive items by hanging/folding them in garment bags.
Too much washing breaks down the fibres in your fabrics.
Do use a laundry bag to protect delicates and underwired bras in the machine.
Air dry clothes to prevent shrinking and friction in the tumble dryer.
Boiled laundry is totally out.
Washing at 20°c instead of 40°c saves you 62% energy, as most of the energy used while doing a wash is in heating the water in your machine.
There’s no trickery in our laundry detergent – we make ‘em without animal by-products, dyes, phosphonates and optical brighteners. Pretty neat.
