Let’s face it – laundry is no one’s favourite chore, but guess what? You don’t actually need to do it as much as you think. With our Rewear Chair campaign, we’re giving you the perfect excuse to not wash your clothes every time you wear them. Ready to ditch the laundry basket and save the planet at the same time? Let’s get into some practical tips for washing less…
1. Thoughtful fabric choices for the win
Wool doesn’t just make you look cozy, it’s naturally odor-resistant too. Clothes like merino wool sweaters or bamboo shirts can be worn multiple times before anyone notices. Synthetic fabrics? Not so much.
2. The sniff test is your new best friend
Before tossing your jeans into the laundry, give them the sniff test. Can’t smell anything funky? Congrats! Back in the wardrobe they go. Trust us, nobody’s gonna call you out for wearing the same jeans three days in a row.
3. Air it out like a pro
Is your favourite shirt still good but in need of a refresh? Hang it outside in the fresh air for a couple of hours. Nature’s breeze does wonders for neutralising odours and keeping your clothes feeling fresh. If you’re city-bound and fresh air isn’t exactly “fresh,” a steamer or even your bathroom after a hot shower will do the trick.
4. When you do wash, wash smarter
Even though we’re telling you to wash less, sometimes you have to do laundry. When you do, turn down the heat and use our powerful laundry capsules, which work wonders at 20°C. That’s less energy wasted, and your clothes will thank you for the gentler care.
5. Is the best way to clean not to clean at all?
The no-wash movement takes “wear more, wash less” to a whole new level. It’s all about challenging our over-use of water, energy, and even laundry detergent. Leading the charge, fashion icons like Levi’s CEO Chip Bergh proudly admit to never washing their jeans, claiming it helps the fabric last longer and slashes water waste. Think of it as a modern-day protest against our laundry obsession.
Try it for a week
Challenge yourself: see if you can get through the next week without washing every single thing you wear. Use our tips, embrace the Rewear Chair mindset, and give yourself permission to be a little lazy. Less laundry means more time for the things you enjoy – and a smaller carbon footprint to boot. Your wardrobe (and the planet) will thank you.
Want to learn more about how to live a less wasteful lifestyle? Tune in to the new Ecover LET’S LIVE CLEAN UK podcast. Each episode dives into practical ways we can all reduce waste – whether it’s reusing what we already have, consuming mindfully, rethinking materials or yes, even washing less. In the first episode, we’ll hear how we can make our clothes last longer and avoid adding to the 350,000 tonnes of textiles that end up in landfill each year.
