LET'S GET STUCK IN

Mr. Men Little Miss and Ecover have teamed up to create Little Miss Waste Less. She’s here to help you and your little ones fight plastic waste. It’s really very simple when you think about it. All we need to do is reuse and refill what we already have. Like your Ecover bottles. When you run out of Ecover laundry liquid, washing-up liquid or even hand soap, you can fill up your empty bottle again.

What if we created an in store experience for children and parents to embrace refilling, through fun hands-on, time-consuming, messy-at-times refilling.

Making Refill on trend.

We’re launching an upcycled utility fashion brand. Taking over the catwalks of London to New York, refill-wear will be the season’s must have.

Now refillables are part of your look, refilling is easy as.

Lowering our impact on the daily is a daunting task. Sometimes it’s hard to know where to start.

What if we wasted a little less just one day a week?

With there being so many different sized bottle necks and openings, adopting a refill machine to fit them all is extremely challenging…

When people first refill, it’s often because a friend has got them to try it. Advocacy is the name of the game, but we need places and spaces that makes that first refill easy and accessible.

People lack the time to act more sustainably, even when though they want to.

So where do we find that time?
Family, Friends, Health, Work?

Mmm, work could work…

One of the biggest barriers to refilling is access to refill points. Since Covid, neighbourhoods and community have never been stronger.

Would you become a Community Refill Hero?

For many, refilling is not affordable. Because only premium brands offer it.

But for retailers and brands to offer more refills, we need more people to take up refill behaviour. Generating that demand, creates the supply.

So what do you do once you’ve published a Refill Report packed with questions, challenges and open ended what-ifs?

You hack, that’s what you do.You hack the hack out of it. Introducing the Refill Hack.

Welcome to THE WASTE DATABASE, our latest Experiment in Waste. Designed to help people notice different forms of waste and for us to get a clearer understanding of all the things that people waste in their daily lives.

New refill systems are making it much easier and simpler to refill. But we know the messiness puts some people off

We’ve commissioned a series of animations all about trying to break down the barriers to more refilling.

We all want to do better. Whether that’s use less plastic, compost food waste or get into the refill habit. With the best intentions in the world, there’s one little matter that often gets in our way. Grey matter. Our brain. Our memory.