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Imagine a world where yesterday’s food scraps, old packaging, or even the air we breathe could become tomorrow’s trainers, shampoo bottles, or even car parts. It may sound like science fiction, but thanks to innovations, it’s quickly becoming science reality.  This process—called waste valorisation—is all about taking things we’d normally throw away, like food waste, […]

When it comes to innovation, nobody does it better than nature. After all, it’s had 3.8 billion years of research and development . From the way leaves turn sunlight into energy to how bees build perfectly efficient hives, nature holds the answers to many of our design challenges. Enter biomimicry—the art and science of learning […]

When it comes to sustainable materials, the possibilities seem endless. From biobased plastics to biodegradable packaging, there’s no shortage of innovation promising to reduce our environmental footprint. But here’s the catch: turning these solutions into widespread realities isn’t as simple as it sounds. Let’s explore some of the biggest challenges standing in the way and […]

Minimalism isn’t just a passing trend, it’s the wardrobe detox we all need. At Ecover, we believe owning less doesn’t mean giving up on joy – it’s about focusing on what truly matters. This holiday season, we’re clearing out the clutter, starting with our closets. Because let’s face it: do you really need 15 identical […]

If you want to keep your clothes going for longer, but the thought of repairing them sends you into a mild panic, you’re not alone. But the truth is, a little handiwork is all it takes to extend the life of your favourite pieces – quirky stitches included. Inspired by repair gurus like Lydia Bolton […]

Now that we’ve mastered washing less , it’s time to take things a step further: ensuring your clothes stay in rotation for as long as possible. By investing in quality pieces, shopping secondhand, or rethinking how you care for your wardrobe, you can extend the lifespan of your clothing and save money while you’re at it. […]

Let’s face it – laundry is no one’s favourite chore, but guess what? You don’t actually need to do it as much as you think. With our Rewear Chair campaign, we’re giving you the perfect excuse to not wash your clothes every time you wear them. Ready to ditch the laundry basket and save the […]