This isn’t laundry. This is an act of everyday rebellion. This is how we fight back against fashion waste.
Wear your clothes over & over & over & over & over & over & over & over & over…
This is what we mean by clean.
Imagine a world where yesterday’s food scraps, old packaging, or even the air we breathe could become tomorrow’s trainers, shampoo bottles, or even car parts. It may sound like science fiction, but thanks to innovations, it’s quickly becoming science reality. This process—called waste valorisation—is all about taking things we’d normally throw away, like food waste, […]
When it comes to innovation, nobody does it better than nature. After all, it’s had 3.8 billion years of research and development . From the way leaves turn sunlight into energy to how bees build perfectly efficient hives, nature holds the answers to many of our design challenges. Enter biomimicry—the art and science of learning […]
When it comes to sustainable materials, the possibilities seem endless. From biobased plastics to biodegradable packaging, there’s no shortage of innovation promising to reduce our environmental footprint. But here’s the catch: turning these solutions into widespread realities isn’t as simple as it sounds. Let’s explore some of the biggest challenges standing in the way and […]
This is no time to ditch those threads. Give them a second life, either in your wardrobe or someone else’s.
We’ve teamed up with Depop, the marketplace app where you can buy and sell unique fashion, to help you extend the life of your clothing and help fight fashion waste.
Find out how to wash right, wear more and waste less.
This is about more than fresh socks and squeaky-clean pots. This is about respecting the planet and looking out for nature. This is about fixing our waste culture and making an impact on our impact. Every basket of laundry and stack of dishes is a chance to shake the status quo. Because we need system change, not climate change. And together we can roll up our freshly laundered sleeves and get this revolution on the road.
